It is very important to assess how competitive the keywords you want to use. Doing so will help you evaluate whether it will be worth it to use the keywords you have in mind. Of course, you do not want to waste your efforts of using a set of keywords but your page’s rankings are not improving at all just because of high competition for that keyword. If you want to assess how competitive your keywords are, below are the factors you need to consider.
Title of the Page
The title of the page is what is shown on the results page of a search engine. For Google, there will be a total of ten different pages for a search result for a particular keyword. The first ten pages in the search results will be highly competitive if their titles contain the specific keyword used to search. However, if they don’t, then the keyword used to search is just a low competition one.
If the keyword is included in the page’s subheadings or image alt tags, then that means the page can be quite competitive because the owner may have invested for SEO tools to upgrade the ranking of that page as indicated by the location of the keyword or terms related to it. However, do not be intimidated with pages like these. They are just neither strong nor weak in terms of keyword competition. You still have a chance of competing with them.
Contents nowadays are one of the major factors in determining the rank of pages. If your competitors have high quality contents and articles posted in their website, then you should aim for the same thing. If you want to compete with such competitors, then you should aim for creating high quality contents that are relevant, informative, and interesting enough to be read by people on the internet. You should also understand how competitive the keywords you want to include in your content. A recommended tool to do this is SEO Keyword Competition Analysis.
Rank of the Page
The PageRank of the page is also another factor to consider when it comes to assessing keyword competition. Pages with a PR of 4 or more are those that are highly competitive. Try to look for keywords that will result to the first ten pages having a PR of 1. This will help you rank high on search engines when you use that particular keyword.
Keyword competition will be high if the search results for a particular keyword results to pages with a good number of backlinks coming from different websites. Such pages have established good relationships with other websites and will be very competitive.
Now that you know the factors to consider when assessing keyword competition, make sure to keep them in mind if you want to improve the ranking of your page. Be very careful in choosing keywords so that you will not waste your efforts in improving the ranking of your pages.
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